Up until a few weeks ago, I thought that tagging on Facebook involved only photographs. I had read various complaints about people’s privacy being invaded blah blah blah, but hadn’t paid much attention because I don’t really use Facebook for photos.
However, one day a client asked me how they could get links to appear in their wall posts like such and such did. I had no idea what they were talking about until they showed me, and then I was stumped, as I had no idea how it was done. Rather than bore you with the details of what I did next, I will cut to the chase.
This is a tag.
Note from the tag, that I have referred to the facebook fanpage in my wall post, and if hovered over, the link produces the bubble as shown.
Now, if you follow that link, you get to the Facebook fanpage. What you don’t get on that fanpage, is a copy of the post on our wall. However, if the facebook fanpage allowed posts from other people that is exactly what would happen. So using a tag, you not only get a nice engaging link on your own fanpage, but you can also get the same post appearing on the tagged fanpage. This post will be read by all the fans of that page.
Obviously, you have to be careful. You don’t want to make a load of spam posts which will annoy the fanpage owners you are tagging. Do that and you will get blocked. Also, they will think that you are an idiot and if you are a customer of their’s they will think twice about sending any business your way in future.
So, the way to use this facility is to write a genuinely engaging wall post that refers to the fanpage you are tagging.
This is how to do it.
The first thing to do is log on using an id that has admin rights to the fan page you want to post on.
Once you have done that, you need to find the link on the right of the screen that says something like “Use facebook as [My fan page]“.
Click that link, and you are now posting as the fan page. In this case, I am using the fan page of a client of mine; Glamourous Gowns.
Oh, another thing you should do, is to like the fan page you are about to tag. This is a common courtesy, and if you don’t want to like the fan page you are trying to tag, why on Earth are you tagging them?
Ok, so you are now using Facebook as your fanpage. The next thing you want to do is make a wall post. I know that Glamourous Gowns recently added the new wedding dress ranges from Mori Lee and Forever Yours. So it would be nice to make a wall post mentioning this, and linking to the Glamourous Gowns website. I also know that Mori Lee and Forever Yours both have fan pages on Facebook. So the post will want to tag them.
So I start typing my message, and when I get to the point where I want to add a tag for Mori Lee, I type the @ character, and start typing Mori Lee.
Facebook detects that I am trying to type a tag, and presents a dropdown of available tags, based on what I have typed already. I want the MORI LEE BRIDAL GOWN tag, so I select that and continue with the message.
As you can see, Facebook highlights the tag and lets you carry on typing.
Once the message is complete, I post it, and see what has happened?
Yes, I now have nice tags on my post, pointing to the Mori Lee and Facebook fanpages.
The best is yet to come though…
As you can see here, the Mori Lee Bridal Gown fanpage is configured to show my post! My wall post is now being potentially seen by all fans of this page.
And thats all there is to it. A few things to remember:
1. Tagging on a fanpage only works if you are using facebook as the fanpage.
2. Like the fanpage you tag.
3. Only use tags for legitimate posts.
4. Not every fanpage will show your post, however the tag will always appear on your own fanpage.